Joli rouge by Clarins
One of the basics -if not the number one basic- among cosmetics is the lipstick. Colorful lips gain the attention of everyone everywhere. Clarins knows this, so it was decided to revamp Joli rouge, a timeless lipstick in the cosmetics palette. The new Joli rouge will be offered in 25 different shades with sultry names like soft plum, tender nude or even petal pink.
The ultra-moisturizing formula was enriched with organic marsh samphire extract and mango oil to promote softer, smoother, fuller-looking lips. This new formula provides 6 hours of continuous moisture and wear. The details make the difference. The tip’s unique shape was specifically developed to hug lip contours and deliver generous colour results and precise application the very first time. The rich texture means colour results won’t run or fade.
A very important aspect is that the new Joli rouge cares for the planet, so it has a reduced environmental impact: it is 15% lighter in weight and its production generates 9% less greenhouse gas emissions.
Jojoba is a small shrub from the desert regions of the south-west United States and northern Mexico. An oil rich in fatty acids is extracted from its seeds which is used in traditional medicine to heal wounds and moisturize the skin. In cosmetics, it is prized for its capacity to nourish the skin without leaving any oily feel.
Originally from India, the mango tree is grown in all tropical areas, mainly for its fruit. The stone contains an edible kernel. A vegetal butter can be produced by pressing the kernel called mango butter. Thanks to its high content of fatty acids, mango butter is used in cosmetics to protect the skin from dehydration, nourish and promote supple, comfortable skin.
Organic marsh samphire
Marsh samphire can be found along all the shorelines of Europe and every year produces cylindrical branches that resemble a type of ragged cactus. However, beneath this ragged exterior, the plant has developed a quite remarkable biological organization. It is halophilic (it likes salt) and resists tidal flows by regulating the water level in its cells. Used as a food because of its high content of vitamins and minerals, marsh samphire also produces an oil highly prized in cosmetics. Clarins Laboratories use it for its capacity to keep moisture inside skin cells which helps ensure optimal, long-lasting hydration.