by Abdon FLORES
From the 25th to the 27th of June, Tranoï conquers Cité de la Mode et du Design, as well as Palais de la Bourse, to present the latest edition of Tranoï Paris: Men’s, Women’s Pre-collections & Parfums. Tranoï, which means “between us” in Italian, was created in 1992 and is one of the leading fashion trade show organisers in France. It must be said that Tranoï Paris Men’s is the premier men’s fashion trade show in Paris, presenting over 150 exhibitors each season.
But Tranoï is not only about fashion, it embodies artistic installations, designer expos, catwalk shows, fashion parties and a variety of events which enliven the city during its fashion week. As Armand Hadida, artistic Director of Tranoï, puts it: “Now, more than ever, trade shows for young designers are an essential event, as an intersection of communication and reflection during a period of transition, requiring all professionals to question and challenge themselves.”
For instance, the second edition of Tranoï Paris: Parfums will be the culmination of this June rendezvous, encouraged by the success of its first edition in January 2016. Cité de la Mode et du Design will host the Perfume space which will include an artistic installation that will take visitors on a voyage through the perfume universe. Philippe di Méo who created the Liquides Imaginaires perfumes, had the idea of his new installation: Indélébile which will be presented on this edition.
TRANOÏ | Paris: Men’s • Women’s Pre-collections & Parfums
From June 25 to 27 2016
Cité de la Mode et du Design – 34, quai d’Austerlitz 75013 Paris
Palais de la Bourse – 28, place de la Bourse 75002 Paris
From 9AM to 7PM (6PM last day)